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                   “I’ve given up technology. I have no social media, I have no  ways of using that service which can lead to a form of un-
                   cable, Netflix, anything of the sort,” one commenter wrote.  healthy attachment for some,” Sobkow said. “I see
                   “When you enter my house, there is a basket for phones.  (Facebook) has been tweaking the types of content their
                   No joke. I don’t need to sit watching someone be in   users see in newsfeeds toencourage usage they believe is
                   another world.”                                   healthy, which is something I respect in an environment
                   “What I can’t stand is when I visit people or they come to  where there is always going to be shareholder pressure
                   stay at my place and they spend their time on their  to ramp up profits.”
                   smartphone … we have become the most socially unsocial  Although disconnecting from the online world for months
                   people,” another commenter added.                 at a time may seem impossible, MacKrith said it’s actually
                   Others said they didn’t know if an all-out digital detox was  not that bad.
                   necessary, but that they had taken steps to find a more  “I don’t really find I miss the social media, maybe just a few
                   positive balance with technology.                 people,” MacKrith said, adding he still allows himself to
                   “For myself it has always been a situation of learning a bit  check his email once a day to keep in touch with some
                   of discipline … if your phone rings or if your phone dings,  friends. “I sometimes miss seeing some of my friend’s
                   it is not a problem to ignore it because you know the   feeds, but I keep myself busy with other stuff … I spend a
                   message will still be there later,” one commenter said.   lot of my time reading books instead of engaging in social
                   Adam Sobkow, eBrandon owner and manager, said he too  media. I still allow myself to watch movies, as well.”
                   has had to find a balance.                         MacKrith also notices a reduction of stress after being off
                   “On the whole, technology is a great thing and is a big part  his phone for a bit, he said, and an increase in his ability to
                   of my life,” Sobkow said. “Like anything where you have a  concentrate.
                   smorgasbord of options to pick from and the ability to  “I find it much easier to focus on my reading … it’s a little
                   only consume so much, you have to learn to prioritize and  more of a struggle to read textbooks — or even non-text-
                   strike a balance.”                                books — during the school year. I find it significantly easier
                   Personally, Sobkow said he finds that balance lies in care-  to focus during those summer months,” MacKrith said.
                   fully choosing what notifications he has set up on his  While he recognizes some people may not be able to drop
                   phone.                                            their devices cold turkey for months at a time, MacKrith
                   “I’ve found it important to be very choosey about what  said he recommends people allow themselves to discon-
                   has the power to take my attention. It initially seems like  nect — even if it’s only a few hours or a day at a time.
                   a great idea to say yes to anything that wants to send you  “I’m not saying we should get rid of social media, but give
                   an alert that’s relevant to your life or interests in some  yourself some breathing room and engage with the real
                   way, but eventually those alerts start adding up,” Sobkow  world,” MacKrith said. “It’s something I think we should all
                   said. “Every time the phone buzzes and I check it, I’m   do a little more.”
                   getting pulled away from the present moment in some  Giving the brain a break from the constant demand of our
                   way… That doesn’t mean that all notifications are bad. Not  devices is becoming more important to our mental health,
                   long ago, the city starting offer-
                   ing the ability to send out emer-
                   gency notifications. If there’s a
                   critical situation in this city, I
                   want that alert.”
                   As for eBrandon, Sobkow said
                   he hasn’t gotten into sending
                   phone notifications from the
                   website, and he hasn’t neces-
                   sarily had to. It is important, he
                   said, that tech companies are
                   mindful of the social responsi-
                   bilities that come with the
                   services they offer.
                   “Every service provider is going
                   to be different … if you look at
                   Facebook, for example, I imaine
                   it’s a fine line between offering
                   a service that their user base
                   looks for and perhaps having
                                              EBrandon owner Adam Sobkow says it’s important for people to strike a balance between
              32                              social media use, and their time for other important things in life, such as work and family.
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