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Delivering Choice_Layout 1  18-12-04  2:44 PM  Page 1














































                                                                              Story by Erin DeBooy
                                                                              Photos by Erin DeBooy & Jeff de Booy


                      n a house with two teenage sons and an exchange  people or four meals for a family of four, and pick the
                      student, Melania Cannon knew that when her     recipes they’d like to try.
                   Ihusband had to work out of province for two       Every week, an insulated box lands on the doorstep,
                   months she was going to need a little back up.    with the meat and/or fish neatly packed on top of ice
                    Working full time as a lawyer and juggling a side job  packs and the produce and other ingredients
                   as well, Cannon said she started researching meal kit  separated and bagged for each recipe.
                   delivery subscriptions, hoping it would make life a  Cannon’s kids already each had a night of the week
                   little easier.                                    that they would cook, she said, and the boxes have
                    Cannon decided on Hello Fresh — one of the       helped teach them new skills and pushed them
                   handful of meal delivery services that delivers to  outside their comfort zone.
                   Brandon — a couple months ago, she said, and hasn’t  “They’d get into a rut … my eldest just made pasta
                   skipped a week since she signed up.               every Monday for about three months and that got
                    “It’s still very convenient,” Cannon said, adding that  really repetitive,” Cannon said with a laugh. “This gives
                   since her husband has come back home they still   them new ideas, they’re learning different things and
                   welcome the weekly delivery.                      they’re trying different things. Some recipes are
                    “I actually  find it very comforting sometimes    definitely things that it wouldn’t occur to me to make,
                   because … I’ll get home from work on a really rough  and they’re really good … it’s a comfortable level of
                   day and I know I want to make some food but I don’t  experimentation in terms of what the food options
                   want to think too much about it, and it’s all just right  are.”
                   there. You just have to follow the steps.”         While some of the portions are a little lacking for a
                    Meal kits, whether it’s from Hello Fresh, GoodFood,  household with three growing teens, Cannon said
                   Chef’s Plate or Miss Fresh, all function on a similar  they’ve just made some small adjustments in order to
                   model.                                            make it work.
                    Customers sign up for a weekly plan that best fits  “We just stretch it. If there’s a meal that comes with
                   their needs, whether that be three meals for two  potatoes, we’ll add a few more potatoes. If it’s chicken


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