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Delivering Choice_Layout 1 18-12-04 2:44 PM Page 1
Story by Erin DeBooy
Photos by Erin DeBooy & Jeff de Booy
n a house with two teenage sons and an exchange people or four meals for a family of four, and pick the
student, Melania Cannon knew that when her recipes they’d like to try.
Ihusband had to work out of province for two Every week, an insulated box lands on the doorstep,
months she was going to need a little back up. with the meat and/or fish neatly packed on top of ice
Working full time as a lawyer and juggling a side job packs and the produce and other ingredients
as well, Cannon said she started researching meal kit separated and bagged for each recipe.
delivery subscriptions, hoping it would make life a Cannon’s kids already each had a night of the week
little easier. that they would cook, she said, and the boxes have
Cannon decided on Hello Fresh — one of the helped teach them new skills and pushed them
handful of meal delivery services that delivers to outside their comfort zone.
Brandon — a couple months ago, she said, and hasn’t “They’d get into a rut … my eldest just made pasta
skipped a week since she signed up. every Monday for about three months and that got
“It’s still very convenient,” Cannon said, adding that really repetitive,” Cannon said with a laugh. “This gives
since her husband has come back home they still them new ideas, they’re learning different things and
welcome the weekly delivery. they’re trying different things. Some recipes are
“I actually find it very comforting sometimes definitely things that it wouldn’t occur to me to make,
because … I’ll get home from work on a really rough and they’re really good … it’s a comfortable level of
day and I know I want to make some food but I don’t experimentation in terms of what the food options
want to think too much about it, and it’s all just right are.”
there. You just have to follow the steps.” While some of the portions are a little lacking for a
Meal kits, whether it’s from Hello Fresh, GoodFood, household with three growing teens, Cannon said
Chef’s Plate or Miss Fresh, all function on a similar they’ve just made some small adjustments in order to
model. make it work.
Customers sign up for a weekly plan that best fits “We just stretch it. If there’s a meal that comes with
their needs, whether that be three meals for two potatoes, we’ll add a few more potatoes. If it’s chicken
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