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B2     SHOP WESTMAN     WESTMAN THIS WEEK                                                                                         THE BRANDON SUN   n  THURSDAY  JUNE 24  2021
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              BY COLIN SLARK                                     in which you live.”                                efforts to seek out businesses where they can spend money.”
                                                                  This isn’t the case for all businesses, but as a cooperative,   Not only does shopping locally keep money in the area, he
               Manitoba’s COVID-19 vaccination rates are getting to the  Heritage Co-op sends its profits back to its members in the  said, but it also helps contribute to local taxes, which are in
              point where the lifting of health                  form of equity payments. Other than employing approximately  turn used to pay for maintenance and improvements to public
               restrictions are in sight, but it’s still too early to become  500 people in  Westman who will use their wages at other  services.
              complacent about the effects the virus has had on the province.  Westman businesses, Heritage Co-op sends money back out to   Additionally, the money used to employ people locally gives
               Letting our guards down around the virus doesn’t just put  the people it serves.                     them the freedom to volunteer for local sports, activities,
              people’s health at risk, but also the health of locally owned and   However, it’s not just customers that have a part to play in  fundraise, boards and more outside of their workplace.
              operated businesses.                               shopping locally.                                   “All of those things become important in building that sense
               It’s been a rollercoaster for businesses in the 16 months since   “The pandemic has forced the entire world, for lack of a  of community,” Cooper said. “I also think it’s critical that when
              the virus was first detected in Manitoba.          better term, to limit travel,” Laing said.         we talk about shopping local that we don’t let business off the
               A fairly mild first wave of the pandemic saw businesses start   “To really be thankful for what we have in our own local  hook.
              to be able to reopen before the second wave hit hard, causing  communities and the support we have experienced has been   Businesses also have a responsibility to shop where they live
              some businesses to have to close entirely while others had their  outstanding. In return, we as a business have been really grateful  and support other local businesses.”
              operations scaled back.                            for the other local businesses that we can source product from   Cooper believes that in a community the size of Brandon,
               Just as things seemed to be improving earlier this year, the  or contract to do things for us. It’s really put a focus on working  it’s hard for someone not to know some of the people working
              third wave hit even harder than the second, again forcing  together with our neighbours for the betterment of the entire  in local businesses. When you shop locally, you’re frequently
              businesses to close or operate under heavy restrictions.  community.”                                 giving a helping hand to friends and family.
               Surviving these challenges has required businesses to   Laing believes that as the pandemic comes to an end, there   “They in turn support you because of the things they do in
              cultivate the support and hard earned dollars from local  will be almost certainly be lessons learned and new practices  the community,” he said.
              customers and convince them not to spend outside of the  developed by businesses that will carry on while other practices   At the Brandon Sun, publisher Jim Mihaly doesn’t want local
              community.                                         revert to the way things used to be done.          businesses’ plights to be ignored in their time of need.
               At Heritage  Co-op,  newly-appointed general  manager   The importance of shopping locally hasn’t been lost on new   “As the  local paper and  a direct link to businesses in the
              Dennis Laing told the Sun he’s worked for eight different Co- Brandon Chamber of Commerce president Barry Cooper,  Westman region, we can’t stress enough the need for individuals
              ops across Canada and saw the importance of shopping locally  who addressed the topic during the presidential changeover  to shop local whether it bee online or in-person,” he said. “At
              even before the pandemic.                          ceremony in early June where he took over from outgoing  times we take our local businesses for granted thinking they
               “Supporting local is a high part of what makes our business  president Spencer Day.                  will always be there when needed.
              different,” Laing said. “It can be cascaded in so many ways.   “I said last week — and I meant it — that I am incredibly   Well, they need your support throughout the course of a year,
              From a business perspective, supporting local means we invest  humbled and appreciative that people have gone so out of their  now more than ever!”
              our profits back into the communities in which we live, work  way to look for ways that they can support local companies,”
              and play. From a consumer level, supporting local business  Cooper told the Sun in a June 14 interview. “With all of the  » cslark@brandonsun.com
              means that your dollars are helping support the communities  roadblocks put in front of them to buy local, they’re still making  » Twitter: @ColinSlark



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