Page 32 - Westman Business 2018

32 THE BRANDON SUN • WESTMAN BUSINESS • OCTOBER 2018

Advanced Hearing offers the latest in audio aids

Ask most people and they will likely say
hearing aids are simply an amplifier you put in
your ear.
Nothing could be further from the truth.
Millions of dollars of research go into today’s
hearing aids, and they can do things that were
unthinkable only 20 years ago. With faster mi-
croprocessors and learning technology, today’s
devices are nothing short of mini supercomput-
ers that you can wear inside your ear.
Now, let’s think about that for a minute.
The inside of your ear is not a friendly place for
an electronic device. Ear wax, moisture, outside
elements, sweat and daily activity all take their
toll. Your device must withstand the daily pun-
ishment of how the human body works.
But that’s not all. It’s what this amazing little
machine can do for you that’s most important
to you and your loved ones.
Imagine being able to have a conversation in
a crowded mall or restaurant because your de-
vice lowered the background noise and directed
its attention on the person you were speaking
to. Today’s devices are smart, focused, and they
learn about you and your daily activities, so you
can create a customized experience unique only
to you. The more you wear them, the better
they get.
Set them to stream music from your smart-
phone or to watch TV while others in the room
can watch at a comfortable volume. No more
“Can you turn it down!” conversations.
So now you have an idea of what is need-
ed. A supercomputer that learns about you
and your daily routine. And it must be small
enough to fit in your ear, be discreet and be able
to handle the daily rigours and elements that
you body subjects it to every single day.
And now, new research is also showing that
hearing loss treated sooner can help prevent or
delay the onset of dementia. A recent study by
Dr. Frank Lin and colleagues at Johns Hop-
kins University found that essentially untreat-
ed hearing loss seemed to speed up age-related
cognitive decline.
Dr. Colleen Wiebe, with AdvancedHearing In front: Megan Stanley, BC-HIS. Back from left to right: Alison Radford; Dr. Colleen Wiebe, Au.D.; Janissa Cassells. (Supplied)
Clinic Ltd. in Brandon, says most people wait
for anywhere between seven and ten years after
first noticing hearing loss before seeking pro-
fessional help.The teams at Advanced Hearing
Clinic or Stokes Hearing and Audiology Ser-
vices will perform full audiometric testing, fit
you with an appropriate hearing device, provide
unlimited adjustments and hearing aid scans,
offer annual hearing evaluations and provide a
60-day risk-free trial to make sure you have the
best device to meet your needs.
“Everyone has different hearing loss,” Wie-
be says. “It can be as unique as a fingerprint.”
Their clinic in Brandon is the place to go to
try out the most up to date hearing aids.
“Anything that’s new we like to try it, and
we always let people know when they come in
if they’re trying one of the newer ones and to let
us know what they think.”

» The Brandon Sun Advanced Hearing Clinic’s Brandon location storefront at 42 McTavish Avenue East. (Supplied)