Page 14 - Westman Business 2017

14 THE BRANDON SUN • WESTMAN BUSINESS • OCTOBER 2017

Robert Richot, CEO of BOB Headquarters, at the retailer's warehouse in Brandon. BOB recently merged with two American companies to increase distribution internationally. (Tim Smith/The Brandon Sun)

Businesses need to be constantly evolving

» Coninued from Page 12 company took on the online world shortly after opening in earned enough repeat business for them to flourish.
1998, creating a website from scratch in order to market By opening up their marketplace to the entire nation as
The office furniture most commonly sold online is of a their times for cheaper than printing catalogues. opposed to solely Brandon and regional shoppers from
lower quality in order to justify shipping costs. Although they also maintain a successful retail space at Westman, they’ve found success in the competitive smok-
Brandon Business Interiors has evolved during the past 658 18th St., their online sales have been the company’s ing accessory market.
decade to focus on higher scale items. bread and butter. The marketplace is always changing, and those who want
Their niche has also shifted more toward larger project- Even so, it took a while for things to take off, Ritchot their businesses to weather whatever storms might be on
based work that’s done with designers than it has one-off said, adding that the online world takes longer to build the horizon must always follow the trends, Nylen said,
sales of one or two chairs, he said. brand trust and loyalty than it does in person. adding; “When an opportunity presents itself, be ready to
When it comes to tackling the modern business climate, While they don’t necessarily carry the lowest price for act because they happen so quickly.”
it’s all about finding one’s new place. every item, Ritchot said that they’ve managed to earn a pos- » tclarke@brandonsun.com
B.O.B. Headquarters CEO Robert Ritchot said that his itive reputation during the past couple decades and have » Twitter: @TylerClarkeMB